369 was directly appointed by Merck to design and build a custom exhibition stand, delivering a clean, structured environment aligned with global pharmaceutical brand standards.
The stand featured a strong architectural layout defined by bold vertical elements and a continuous overhead bulkhead, creating a clear and organised spatial flow. The design allowed for multiple engagement zones, including product display areas, informal meeting spaces, and interactive touchpoints.
A consistent blue-and-white colour palette reinforced the brand identity, while integrated lighting highlighted key information panels and ensured strong visibility across the stand. The layout was open and accessible, encouraging visitor movement while maintaining clarity and structure throughout.
Execution focused on precision and finish, with clean detailing, seamless joins, and controlled lighting ensuring the stand met the high standards expected within the pharmaceutical sector.
As a direct client project, 369 managed both the design interpretation and full build execution, ensuring alignment with Merck’s brand requirements while delivering a reliable, high-quality installation within tight timelines.
The result was a well-balanced, functional exhibition environment that combined clarity, brand presence, and usability—demonstrating 369’s ability to deliver directly for global corporate clients.
