This custom exhibition stand for Hamat at RECon MENA 2024 was designed to deliver a bold, high-visibility presence aligned with the brand’s focus on lifestyle and retail developments in Saudi Arabia.
The stand is defined by a striking curved architectural canopy in signature yellow, creating an instantly recognisable structure across the exhibition floor. This overhead feature not only enhances brand visibility but also frames the space, drawing visitors into a well-defined and inviting environment.
A central LED video wall anchors the stand, showcasing key developments through dynamic content, while freestanding illuminated lightboxes provide additional layers of messaging and project highlights.
Key features include:
- Iconic curved canopy structure with integrated branding
- High-impact LED screen for immersive visual storytelling
- Backlit display totems for project promotion
- Open-plan meeting layout with comfortable seating zones
- Reception counter with integrated LED edge detailing
- Perimeter lighting integrated into the platform for a floating effect
The design focuses on maximum openness and accessibility, encouraging foot traffic while maintaining clearly defined meeting areas for meaningful client engagement.
The use of contrasting materials, bold colour, and continuous lighting lines creates a modern, energetic environment that reflects Hamat’s positioning as a forward-thinking developer.
This project highlights our ability to deliver visually impactful exhibition stands in Saudi Arabia, combining creative design with precise build execution.
About RECon MENA 2024
RECon MENA is a leading exhibition for the retail real estate sector in the Middle East, bringing together developers, investors, and retail brands to explore new opportunities and showcase major projects.
The event plays a key role in shaping the future of retail destinations and mixed-use developments across the region.
