Designed and built for BICS (a Belgacom company) at AfricaCom 2012, this custom exhibition stand delivers a bold, contemporary presence tailored for the global telecommunications sector. The design is defined by strong architectural forms and a striking colour contrast, combining vibrant magenta elements with clean white finishes to create a highly recognisable and engaging brand environment.
A key feature of the stand is the set of suspended circular bulkheads, which create a powerful overhead visual while enhancing lighting across the space. These elements draw attention from a distance and establish a premium, modern identity on the exhibition floor.
The layout is clean and highly functional, centred around a welcoming reception counter and supported by integrated AV displays and branded content walls. A curved graphic feature wall communicates BICS’s global connectivity message, while the “Mosaic” product display zone presents solutions in a clear, structured, and visually engaging format.
Designed for effective B2B interaction, the stand balances open accessibility with focused engagement zones, allowing for seamless visitor flow while maintaining areas for discussion and product showcasing. The use of gloss finishes, soft lighting, and refined detailing ensures a high-end, corporate finish throughout.
All elements of the stand were manufactured in-house at 369’s production facility, ensuring precision, quality control, and seamless execution from concept through to installation.
This project highlights 369’s ability to deliver high-impact exhibition stands for global telecommunications brands, combining strong visual identity, innovative design, and premium build quality.
