This architecturally driven exhibition stand for Altaqa at SES 2025 was designed to create a bold, memorable presence that reflects the brand’s focus on energy solutions and innovation.
At the core of the design is a striking tree-inspired central structure, formed by vertical timber fins that expand seamlessly into an overhead canopy. This feature acts as both a visual centrepiece and a structural element, symbolising growth, energy distribution, and connectivity.
The canopy is enhanced with integrated multicolour LED lighting, creating a dynamic and immersive environment that draws attention from across the exhibition floor. The flowing lines and organic form set this stand apart from conventional exhibition structures.
Key features include:
- Iconic tree-like architectural centrepiece with radial timber detailing
- Curved overhead canopy with illuminated branding for 360° visibility
- Integrated RGB LED lighting system creating a dynamic visual effect
- Open-plan lounge and meeting areas with premium seating
- Reception counter with clean, branded finishes
- Perimeter platform lighting to create a floating stand effect
- Feature greenery wall reinforcing sustainability messaging
The layout is designed to be fully open and inviting, encouraging visitor interaction while maintaining clear zones for discussions and presentations.
This project showcases our ability to deliver high-concept, custom exhibition stands, combining creative design with precise fabrication to achieve a truly standout result on an international stage.
About SES 2025
Saudi Event Show (SES) is a leading exhibition for the events, entertainment, and experiential industry in Saudi Arabia, bringing together suppliers, brands, and professionals shaping the future of live experiences.
The event provides a platform for showcasing innovative stand design, event technologies, and large-scale experiential concepts, making it a key gathering for the region’s events industry.
