369 was appointed by Formation Exhibitions to deliver exhibition stands for Eutelsat across multiple years at AfricaCom, establishing a consistent and evolving brand presence at one of Africa’s leading telecom events.
Working in collaboration with Formation Exhibitions, 369 was responsible for translating design intent into precise, high-quality builds that maintained Eutelsat’s global brand standards while adapting to changing layouts and exhibition requirements year after year.
The stands were characterised by clean architectural forms, curved structures, and strong overhead branding elements, including suspended circular features that enhanced visibility across the exhibition hall. Open-plan layouts encouraged visitor flow, while strategically placed meeting areas and hospitality zones supported meaningful client engagement.
Integrated LED lighting, seamless finishes, and carefully detailed joinery ensured a premium look and feel, aligned with Eutelsat’s position as a global satellite communications leader.
Through multiple consecutive builds, 369 delivered consistent execution, reliability under tight timelines, and a deep understanding of the client’s operational needs, reinforcing a trusted working relationship with both Formation Exhibitions and Eutelsat.
The result is a body of work that demonstrates 369’s ability to support international agencies and global brands with repeatable, high-quality exhibition solutions across multiple years.
