369 was appointed by Cook & Associates to deliver a custom exhibition stand for MSD, ensuring strict adherence to global pharmaceutical brand standards while executing a clean, high-impact presence on the show floor.
The stand was designed around a bold, elevated cube structure, creating strong visibility from across the venue and reinforcing brand dominance. A continuous curved bulkhead defined the footprint of the space, establishing a clear and organised layout that guided visitor flow naturally through the stand.
Multiple engagement zones were integrated into the design, including product information displays, consultation areas, and informal meeting spaces. Large-format graphic panels and illuminated content ensured that key messaging remained highly visible and easy to engage with in a busy exhibition environment.
The execution focused on precision and consistency, with high-gloss finishes, seamless detailing, and carefully controlled lighting delivering a polished, corporate-standard result aligned with MSD’s global identity.
Working in collaboration with Cook & Associates, 369 managed the full build process, delivering the project efficiently and to exact specification within the constraints of a live event environment.
The result was a clean, professional, and highly functional exhibition space that balanced strong brand presence with practical usability—demonstrating 369’s ability to deliver for global pharmaceutical brands through trusted agency partnerships.
