Designed and built for DAMEN at AAD 2008, this custom exhibition stand delivers a bold, architectural presence that reflects the strength and precision of the global maritime and defence industry. The stand is defined by a striking curved outer frame, creating a seamless, tunnel-like structure that draws visitors into a refined, immersive environment.
The design combines clean white structural elements with deep navy finishes, reinforcing DAMEN’s brand identity while creating a strong visual contrast on the exhibition floor. Internally, the space is carefully segmented using glass-panelled meeting rooms, allowing for private discussions without compromising openness or visibility.
A key feature of the stand is the integrated model display system, showcasing detailed vessel models within illuminated, precision-built display units. These are complemented by large-format graphics and AV integration, effectively communicating DAMEN’s engineering capabilities and global projects.
The layout is highly functional, balancing product showcasing, client engagement, and private meeting areas, making it ideal for high-level B2B interaction in a defence-focused environment. Subtle lighting throughout enhances the architectural form while maintaining a clean, premium finish.
All elements of the stand were manufactured in-house at 369’s production facility, ensuring exceptional build quality, precision detailing, and seamless execution from concept through to installation.
This project demonstrates 369’s ability to deliver world-class exhibition environments for maritime and defence brands, combining strong design language, technical execution, and high-end finishes.
