{"id":5732,"date":"2026-03-30T13:21:38","date_gmt":"2026-03-30T11:21:38","guid":{"rendered":"https:\/\/369-int.com\/?post_type=showcase&#038;p=5732"},"modified":"2026-03-30T13:26:56","modified_gmt":"2026-03-30T11:26:56","slug":"msd-exhibition-stand","status":"publish","type":"showcase","link":"https:\/\/369-int.com\/fr\/showcase\/msd-exhibition-stand\/","title":{"rendered":"MSD Exhibition Stand"},"content":{"rendered":"<p>369 was appointed by <strong>Cook &amp; Associates<\/strong> to deliver a custom exhibition stand for <strong>MSD<\/strong>, ensuring strict adherence to global pharmaceutical brand standards while executing a clean, high-impact presence on the show floor.<\/p>\n\n\n\n<p>The stand was designed around a bold, elevated cube structure, creating strong visibility from across the venue and reinforcing brand dominance. A continuous curved bulkhead defined the footprint of the space, establishing a clear and organised layout that guided visitor flow naturally through the stand.<\/p>\n\n\n\n<p>Multiple engagement zones were integrated into the design, including product information displays, consultation areas, and informal meeting spaces. Large-format graphic panels and illuminated content ensured that key messaging remained highly visible and easy to engage with in a busy exhibition environment.<\/p>\n\n\n\n<p>The execution focused on precision and consistency, with high-gloss finishes, seamless detailing, and carefully controlled lighting delivering a polished, corporate-standard result aligned with MSD\u2019s global identity.<\/p>\n\n\n\n<p>Working in collaboration with Cook &amp; Associates, 369 managed the full build process, delivering the project efficiently and to exact specification within the constraints of a live event environment.<\/p>\n\n\n\n<p>The result was a <strong>clean, professional, and highly functional exhibition space<\/strong> that balanced strong brand presence with practical usability\u2014demonstrating 369\u2019s ability to deliver for global pharmaceutical brands through trusted agency partnerships.<\/p>","protected":false},"featured_media":5733,"template":"","meta":{"_acf_changed":true,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"tags":[82],"gallery_category":[22],"class_list":["post-5732","showcase","type-showcase","status-publish","has-post-thumbnail","hentry","tag-medical","gallery_category-exhibitions"],"acf":[],"_links":{"self":[{"href":"https:\/\/369-int.com\/fr\/wp-json\/wp\/v2\/showcase\/5732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/369-int.com\/fr\/wp-json\/wp\/v2\/showcase"}],"about":[{"href":"https:\/\/369-int.com\/fr\/wp-json\/wp\/v2\/types\/showcase"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/369-int.com\/fr\/wp-json\/wp\/v2\/media\/5733"}],"wp:attachment":[{"href":"https:\/\/369-int.com\/fr\/wp-json\/wp\/v2\/media?parent=5732"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/369-int.com\/fr\/wp-json\/wp\/v2\/tags?post=5732"},{"taxonomy":"gallery_category","embeddable":true,"href":"https:\/\/369-int.com\/fr\/wp-json\/wp\/v2\/gallery_category?post=5732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}