369 was appointed to design and build a high-impact exhibition environment for Nestlé’s Dolce Gusto product launch at the Good Food & Wine Show 2012.
The stand was developed as an immersive brand experience, centred around product discovery and interaction. A circular layout with integrated counters created a natural flow, encouraging visitors to engage directly with the product while maintaining high throughput during peak periods.
A large suspended illuminated bulkhead established strong visibility across the exhibition hall, anchoring the space and reinforcing brand presence from a distance.
The centrepiece featured custom-designed illuminated display pods, each showcasing different product variants in a bold, colourful and highly visual format. This created an engaging focal point while clearly communicating the range and versatility of the Dolce Gusto system.
Integrated LED lighting, high-gloss finishes, and clean detailing ensured a premium, contemporary aesthetic, aligned with Nestlé’s global brand standards.
Das Ergebnis war ein high-performance product launch environment that successfully combined brand impact, customer engagement, and functional efficiency—supporting both live demonstrations and direct consumer interaction throughout the event.
The Nestle Gusto stand’s bright and playful design was a pleasure to build. The island stand was built in a circular shape so as to allow visitors to gain access from any angel. The two custom round product display stands were made up to reflect the coffee pods as were the corner seats. The raised floor was coated with a high gloss finish as was the illuminated hanging bulkhead, giving the stand a luminous look and feel that contrasted well with the bright colours of the exhibition stand.
Size: 6 x 8 m2
Event: The Good Food and Wine Show
